Tip#9: Know and Invest in Each Customer's Lifetime Value

"One automobile dealer calculates that a lifetime of cars sold to one customer would be worth $332,000.  How much should a marketer spend to create such a loyal lifetime customer for a given product or service?"  Some customers are better than others.  If you can determine an average lifetime value for your customers, you can use this to calculate how much time, money, and energy to spend on acquiring and retaining them.  You might also consider how much to allocate to them at different stages of their life cycle with you.