19 Tips - Direct Marketing Summary

Here's a summary of what to take away from Lester Wunderman's 19 direct marketing tips we've been blogging about.

• Start with clear objectives and strategies.  Then decide which tactics will best deliver the results you desire.
• Make sure your copy is written about benefits--not features.
• Finding ways to have relevant and meaningful conversations or engagement with your audience will make you more successful.
• Not all prospects are created equal.
• Always measure ROI, not just response.

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